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The class of MK104 Product Management from the College of Business and Accountancy of Our Lady of Fatima University- Quezon City Campus recently showcased their creative and unique ideas in this year's Product Exhibit last September 11 to 15, 2017. With the theme "Addressing Changing Customer Needs Through New Product Concepts and Development", the initiative was driven by the 3rd Year Marketing Majors, and in partnership with the Metro Department Store located at the Ayala Fairview Terraces.
Various product categories were represented such as Home Improvement, Skin and Beauty, Health and Wellness, and Fun and Entertainment. Entries competed for awards like the “People’s Choice”, “Metro’s Choice”, “Best New Product Concept” and “Best Product”.
Congratulations to all the winners of the 4th Product Exhibit!
1st Place - Organizing Wheel
2nd Place - Native Donut Coffee Table
3rd Place – Multi-Purpose Candle Holder
Best New Product Concept:
1st Place: 5 in 1 Coffee Moringer
2nd Place: Magnetic Rack
3rd Place: Pic Charades
1st Place: Schatz Leifern Couch
2nd Place: SofaMore
3rd Place: Multipurpose Candle Holder
These prototypes were judged based on mass appeal, uniqueness, originality, FAB (features, attributes and benefits) and commerciality/ marketability.
Awarding ceremonies were held at the Metro Department Store on Sept. 23, 2017 during the VMC 2017 Window Design Unveiling.
The organizing class of 3rd year Marketing Majors give special thanks to Cherry Torcuator and Jason Sison of the Metro Department Store; AAA Outdoor Advertising Corporation; supportive faculty members Sheila Marie Apostol, Maria Cristina Meñez, Reynaldo Caballero and Ellery Reyes, and all FJMS Officers.