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2-DAY BIG EVENT Gathers CHIM Students: A-Hostel Launch, Gala Night, Int’l Conf and Research Journal Launch
September 23,2016


 Report courtesy of Professor Marck Bryan David


The College of Hospitality and Institutional Management (CHIM) of the Our Lady of Fatima University (OLFU) staged its biggest back-to-back event yet at the Manila Hotel last September 13 to 14, 2016.


With a thousand delegates mainly composed of CHIM students, blended with some of its honored alumni, faculty, OLFU leadership, CHIM partners, respected industry practitioners and international speakers, the 2-day affair was packed with CHIM’s new offerings, entertainment and engaged learning.



“A-HosTEL”, CHIM’s Alumni Org Launched


13 September 2016, Manila Hotel – Dr. Ignacio C. Cordova, Jr., Dean of the CHIM took his moment on stage as he put his hand print against a futuristic, rendered image of a hand on the big LED screen. And thus, such pomp symbolized the birth of the CHIM’s newly-formed association for its alumni, the “A-Hostel” or the Alumni of Hospitality and Tourism Education League.


Set against the backdrop of the whimsical A-Hostel logo, Dr. Caroline Marian S. Enriquez, OLFU University President, inducted the interim officers of the new organization for professionals in hospitality and tourism. A first towards this type of initiative that caters to graduates of CHIM, Dean Cordova was proud to recognize some of the college’s most distinguished alumni in attendance.


Ascott Hotel Makati’s General Manager, Joanne Golong-Gomez regaled students and guests coming from OLFU’s five campuses of Valenzuela, Quezon City, Antipolo, Pampanga and Nueva Ecija--- with her personal experiences of how she was able to rise to her current stature, including the work ethics she had to cultivate. Golong-Gomez emphasized, “One of the factors that lead to success in this industry is the passion to serve.”


With the evening billed as a Hollywood-themed Gala Night, guests came in their formal finery, and sat through jaw-dropping performances from each of the OLFU campuses. That most of the numbers were a collaborative effort between students and teachers fueled even more the audience’s cheers and applause.


In the end, the “star-studded” performance of the Quezon City campus, which spoofed quite a number of Hollywood’s “who’s who”, wowed both the judges and the audience as they took First Place over Cabanatuan (2nd), Antipolo (3rd), Valenzuela (4th), and Pampanga (5th). Best-dressed personalities for male and female were also recognized and given cash prizes.


Ms. Joanne Golong-Gomez, GM of Ascott Hotels Makati


Dr. Caroline Marian S. Enriquez (2nd from left), OLFU President, leads the induction of the interim officers of the Alumni of Hospitality and Tourism Education League (A-HosTEL).

Participants from the Quezon City Campus pose after receiving the Best Performance Award for the night.


CHIM Hosts 2nd MICE International Conference


14 September 2016, Manila Hotel  -  After the grandiose September 13th event, came a most enlightening September 14th--- when CHIM hosted the 2nd Meetings, Incentives, Conventions and Exhibitions/ Events (MICE) International Conference.


Held at the same venue of the Fiesta Pavilion of The Manila Hotel, prominent speakers from the academe and industry here and abroad, shared their valuable insights on “Hospitality and Tourism in Transcending Bounds Toward Greater Heights”.


OLFU University President, Dr. Caroline Marian S. Enriquez, emphasized in her welcome remarks that, “as millennials and future professionals, students and the University alike, must continue to develop ways to improve”. She also stated that the event is one of the many in the pipeline in observance of the upcoming University’s 50th Anniversary celebration in 2017.


Also present were other OLFU officials: Mr. Don August O. Santos, Executive Vice President and Chief Finance Officer; Dr. Ferdinand Santos, University Registrar; Dr. Michael Joseph Dino, Director for the Research Development Innovation Center, and all the Campus Administrators.


Senator Sherwin T. Gatchalian led quite a distinguished set of keynote speakers in the persons of Atty. Julito Vitriolo, Executive Director of the Commission on Higher Education (CHED), and Director Maria Rica C. Bueno from the Office of Tourism Standards and Regulations of the Department of Tourism. Senator Gatchalian highlighted the breadth of opportunity for the Philippines to tap into China’s huge market for tourists given that, geographically-speaking, the Philippines is nearest China. He cites that the country’s service sector need only to step-up in terms of skills, strategic thinking and entrepreneurial mind-set to leverage this kind of opportunity. Likewise, the other speakers touched on the vast job market and the opportunity to globalize further.


International panelists enlightened the audiences further. Professor Ryan Smith of the Hong Kong Polytechnic University and Aaron Black, CEO of ZIP Travel Philippines, spoke on the impact of global branding. For this 1st Panel Session, Kevin Moriarty, Project Manager of the Philippines Improving Competitiveness in Tourism (PICT) of the Asian Development Bank and the Department of Tourism, served as the panel reactor.


Dr. Anna Pavesi, also of the Hong Kong Polytechnic University, shared very solid insights on the roles of women and the stereotyping they face in the hospitality industry, and how this relates to culture, as well.

Senator Gatchalian, one of the Keynote Speakers, receives a plaque of appreciation from Dr. Caroline Marian S. Enriquez – OLFU President, Mr. Don August Santos – OLFU Executive Vice-President, and Dr. Ignacio C. Cordova, Jr. – OLFU-CHIM Dean, during the 2nd CHIM MICE International Conference on September 14 at the  Fiesta Ballroom of The Manila Hotel.



“The Host”: CHIM Research Journal, Unveiled

 On the same day of the international conference on September 14th, the affair also served as the launching pad for the formal inauguration of “TheHost”, the first international research journal on hospitality and tourism to be launched and to be based in the Philippines. A CHIM-initiated research publication, The Host (ISSN: 2507-9956) aims to be the primary vehicle for research collaboration and extension between the hospitality and tourism academia and industry in the Asia-Pacific region.


OLFU, represented by Dr. Enriquez and Dean Cordova (also The Host’s Editor-in-Chief) led the unveiling, and introduced some members of the editorial review board who were present, namely:  Dr. Gloria Baken Wong-Siy, Founding President of the Association of Administrators in Hospitality, Hotel and Restaurant Management Educational Institutions, Inc. (AAHRMEI); Dr. Lilibeth Aragon of the College of International Tourism and Hospitality Management of the Lyceum of the Philippines University – Manila; Dr. Maridel Eslao of the College of Hospitality and Tourism Management of the Wesleyan University – Philippines, and Dr. Anna Pavesi of the School of Hospitality and Tourism Management of the Hong Kong Polytechnic University.


Ensuing, a ceremonial signing of tripartite memorandum of agreements (MOA’s) between OLFU, The Host and partner HEI’s (higher educational institutions) took place. Partner HEI’s are:  Dr. Carlos Lanting Colleges, Far Eastern University, Lyceum of the Philippines University – Batangas, Lyceum of the Philippines University – Manila, Jose Rizal University, Wesleyan University – Philippines, Trinity University of Asia, and University of Perpetual Help System-Dalta. They were ably represented by their respective Deans of the Colleges of Hospitality and Tourism. Dr. Gloria Baken Wong-Siy represented The Host’s first institutional partner, the AAHRMEI.


It is expected that more HEI’s and institutional organizations will partner with The Host and OLFU in the nearest future.



Dr. Caroline Marian S. Enriquez – OLFU President and Dr. Michale Joseph Dino – RDIC Director, together with Dr. Anna Pavesi (Hong Kong Poly University), Dr. Lilibeth Aragon (LPU-Manila), Dr. Gloria Baken Wong-Siy (AAHRMEI), and Dr. Maridel Eslao (Wesleyan University), lead the launch of the inaugural issue of The Host.



Dr. Enriquez and Dean Cordova lead the ceremonial MOA signing with partner educational institutions and organizations, as University officials and administrators look on.

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